Senior Engineer - MarTech
Reports ToMarTech Lead
OVERVIEW
As a MarTech senior engineer, you will perform the MarTech related activities that involves multiple touch points across the website/mobile app flight booking, modification, check-in, inflight experience, up sell and cross sell experiences. You will play an impactful role in all kinds of marketing promotional campaigns and personalizing customer communications.
RESPONSIBILITIES
- Perform and execute the MarTech related activities that results in better customer experience across the Air India’s customers touch points.
- Collaborate with MarTech implementation team, Growth and Performance Marketing team, Solution architect team and other Product stake holders to provide support on all Marketing campaign deliverables.
- Delegate, Manage and Lead the MarTech team to enable use cases that elevate Loyalty lifecycle and customer experiences.
- Work with Marketing automation and analytics tool to enhance the digital marketing campaign optimization process.
- Leverage Adobe campaign, Adobe Target, and Adobe Analytics platforms to improve customer experiences around loyalty programs
- Leverage the marketing campaigns performances by using various tools and technology platforms.
- Apply MarTech tools in every customer journey to enhance the travel experience.
- Define practices that persist and provide long term values from marketing campaigns and customer engagements.
- Leverage In-Flight Entertainment experience by using Marketing Technology tools.
- Personalize customer experience and communications with the help of Marketing Technology tools and platforms.
REQUIRED
- 2+ years of experience in AEP, AJO, CJA, Adobe Analytics, Airline or Travel industry experiences are advantages.
- 3+ years of experience in Marketing automating tools, Digital marketing, or social media platform experiences. Adobe Marketing platforms, Google Marketing platforms, Hubspot, Mailchimp or any other MarTech tools experiences.
- Experience in working with Branding, eCommerce, Digital Marketing, Sales, Network Planning, and teams.
- Expertise in the following languages and technologies: HTML, HTML5, Java Script, CSS, XML, Developer tools etc.
- Expertise in Airline or Trip ticketing sale campaign workflow management and understanding the audience target criteria.
- Experience in documenting the Marketing campaign and customer experience enhancement requirements and task management.
- Experience in solution design documentations to solve problems related to Marketing and Customer engagements.
- Good practice in audience segmentations and profiling.
- Knowledge around mobile app and website functionalities and user experiences
- Knowledge around how schema works in customer profile management and data structuring.
Key words:
- Marketing Technology/Marketing Technologies
- MarTech implementation
- MarTech Platforms
- Marketing Analytics
- Marketing Automation
- Customer Analytics
- Website Personalization
- Campaign Deliverables
- Customer Engagements
- WhatsApp Promotion
- Website Personalization
- Mobile App Personalization
- Customer experience
- Marketing Tools
- Marketing platform
ABOUT US
Air India is the flag carrier airline of India. It is one of the oldest and amongst most recognized airlines brand with a legacy of over 75 years. The airline proudly serves over 102 domestic and international destinations. Air India is owned by Talace Private Limited an SPV of Tata Sons. Please email your CV to careers.india@airindia.com